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although the majority are German
on the occasion of their exhibition at the 59th Venice Biennale
we justify
Olaf Unverzart presents his interpretation of a travel diary
B Brand. Balance. #53 Muji guide although the majority are GermanIntended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means no brand quality goods. Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.
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